A perfect scale when taking photos or filming.The front and back screens show weight simultaneously to both angler...
Originally released over 50 years ago, the Rapala countdown has stood the test of time and produced countless...
Consistently reach suspended fish at any depth with the CountDown¬ method. The controlled depth technique was introduced to...
Balsa Wood Construction Broken Back Design Classic Minnow Profile VMC® Black Nickel Hooks Fished Top To Bottom Hand...
The Rapala¬ Original Floater¬ is still the number one "go-to" lure. Whether twitched on the top as a...
Originally designed in 1936 by Laurie Rapala, the Original Floater is still the world’s best selling lure. The...
The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces...
The long-casting Shadow Rap® Fat Jack dives fast when cranked. With a very slow rise on the pause,...
The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble....
The Shadow Rap® Solid Shad is aerodynamic in design and balanced for long and accurate casts even in...
Big fish eat little fish that swim just like the Super Shadow Rap®. Hard kicking side to side,...
Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them...
