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A perfect scale when taking photos or filming.The front and back screens show weight simultaneously to both angler...
-7%
Originally released over 50 years ago, the Rapala countdown has stood the test of time and produced countless...
-19%
Consistently reach suspended fish at any depth with the CountDown¬ method. The controlled depth technique was introduced to...
Balsa Wood Construction Broken Back Design Classic Minnow Profile VMC® Black Nickel Hooks Fished Top To Bottom Hand...
The Rapala¬ Original Floater¬ is still the number one "go-to" lure. Whether twitched on the top as a...
-15%
Originally designed in 1936 by Laurie Rapala, the Original Floater is still the world’s best selling lure. The...
The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces...
The long-casting Shadow Rap® Fat Jack dives fast when cranked. With a very slow rise on the pause,...
The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble....
The Shadow Rap® Solid Shad is aerodynamic in design and balanced for long and accurate casts even in...
Big fish eat little fish that swim just like the Super Shadow Rap®. Hard kicking side to side,...
-18%
Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them...
