Rapala

Originally released over 50 years ago, the Rapala countdown has stood the test of time and produced countless...

Consistently reach suspended fish at any depth with the CountDown¬ method. The controlled depth technique was introduced to...

Balsa Wood Construction Broken Back Design Classic Minnow Profile VMC® Black Nickel Hooks Fished Top To Bottom Hand...

The Rapala¬ Original Floater¬ is still the number one "go-to" lure. Whether twitched on the top as a...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble....

Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them...

Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-Rap® Long Cast Shallow is...

All the life-like scale detail and selections from the incredible patterns of the original X-Rap®. The massive diving-lip...

X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless...